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Project
Social Media
Rebranding Campaign
COMPANY
Beacon Wealth Management
GOAL
To bring the new adventure-themed “Journey to the Summit” branding to life through visual storytelling on social media—strengthening connection with current clients and positioning the firm to attract new prospects.
ROLE
Worked with outside agency to lead an ongoing digital campaign to introduce Beacon Wealth Management’s refreshed brand identity by transforming adventure photography and text into four short-form video reels about retirement, while managing scheduling and promotion across Instagram and Facebook..
OUTCOME
While exact lead totals are not featured here, the campaign was intentionally structured to encourage engagement and generate new inquiries. The reels increased visibility by introducing new messaging, and helped deepen relationships with clients and prospects.
Selected social media assets from the product launch campaign.
