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Project
Social Media-Driven Product Launch
COMPANY
Illuminated Dreamz
GOAL
To introduce a new product through a social media–driven launch, using a targeted giveaway to reach and engage an inspiration-focused audience.
ROLE
Led the social media launch from strategy through execution, defining the brand’s tone of voice, overseeing content creation, and managing all aspects of the launch campaign.
OUTCOME
The product launch generated strong audience engagement and positive feedback across social media, successfully introducing the product to market while building momentum for the brand. Followers grew by 15% and the give-away participation was the highest to date.
Selected social media assets from the product launch campaign.
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